Thursday, 2 August 2012

Franchise Research Brief


The student will select and research a franchise of his/her interest. Using the franchise evaluation checklist (Scarborough (2011) pp.205-206) as a guide, the student will contact the franchisor and write a report on the terms and conditions of the franchise contract. The student will also interview an existing local franchisee of the franchise and report on the performance and challenges faced by the franchisee.

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